How A Customer-Centric Framework

Can Drive Massive Growth For Your B2B Sales Organization

On-Demand Webinar


Customers today are exhausted with pitches. If you go into a meeting and immediately talk about your product or service—its features, benefits, and advantages—you’re setting yourself up for failure.

Watch our free webinar to learn what sales approach actually engages buyers and makes them willing to have valuable conversations. Learn what a customer-centric framework looks like and why it’s so vital to your organization’s growth.

Over the last year, we’ve all transformed. Companies today must be quicker and faster to change. Give prospects the education, insight, and value they crave, and watch as your competition ends up in the rearview mirror!

Learn How to:

  • Gain a competitive advantage in your customers’ VUCA (volatile, uncertain, complex, and ambiguous) world.
  • Evolve away from product and toward value.
  • Shift your selling mind-set so your client is the hero and you’re the guide.
  • Leverage the right sales technology to support a customer-centric approach, including effectively onboarding and everboarding reps.

Watch Today!

Our Panelists

Craig Nelson

Craig Nelson (Host)

President & Co-Founder, CXera

Over the years Craig Nelson has focused his efforts on building technology companies and enabling them to drive profitable revenue. He has held a variety of leadership roles and has leveraged sales enablement and customer experience disciplines to help grow several startup companies that became successful public software companies. In 1998, Craig registered www.salesenablement.com domain and founded iCentera, a Sales Enablement company. iCentera was acquired in 2011 by Callidus Software. Today, Craig is the President of CXera, a solution that produces digital experience sites in minutes in order to deliver, track and repeat great customer experiences digitally. Craig is also on the Sales Enablement Society Board of Directors a non profit organization and manages the salesenablement.com community site.

Karen Bolt Jones

Karen Bolt Jones

Vice President of Sales, Conquer

Experienced Vice President of Sales with a demonstrated history of working in the computer software industry. Strong sales professional skilled in Software as a Service (SaaS), Sales Process, Salesforce.com, Account Management, and Direct Sales. We help enterprise sales & service teams conquer their day.
As the first end-to-end solution for revenue engagement, we make it simple to execute, track, and optimize every customer interaction directly inside Salesforce or Microsoft Dynamics 365.

Frederik Hermann

Frederik Hermann

Vice President of Marketing, Saleshood

Frederik is an accomplished marketing executive with a record of achievement developing and directing strategic marketing activities in challenging and highly competitive B2B and B2C markets. He has led marketing organizations at 8 different Bay Area Startups, resulting in 2 exits and 1 IPO. At most previous companies as well as at enablement platform Saleshood, he focuses on marketing strategy, demand generation and growth tactics but his work usually spans into all aspects of marketing. Frederik enjoys the outdoors and travel with his family having recently moved closer to Lake Tahoe - now an equal distance to the San Francisco office as well as the Sierra Nevada mountains.

Andrew Mewborn

Andrew Mewborn

Enterprise Growth, Outreach

Andrew is an engineer turned B2B go-to-market enthusiast. He has worked with 3000+ sales organizations to optimize their sales processes. He's best known as an early Outreach employee that helped them scale from <$1m to over $100m in revenue. Andrew has worked closely with large organizations like MongoDB, Crowdstrike, Procore, Mindbody, Blackline, and Paycor on their go-to-market strategies. His passion is building things from the ground up, and he continues to create tools for the sales community like Limelite. On the weekends you can catch him finding a new surf break along the coast of Baja.

Jim Berryhill

Jim Berryhill

Chief Evangelist, DecisionLink

Jim Berryhill is the Chief Evangelist & Co-Founder of DecisionLink. Jim spent over 30 years in enterprise software sales and sales management, leading high-performance teams at ADR, CA, Siebel Systems, and HP Software with a focus on value selling. He founded DecisionLink with a vision to make Customer Value a strategic, competitive asset by delivering the first enterprise-class platform for Value Management. Jim is a graduate of the University of Georgia, resides in Atlanta with his wife Elise, and has 2 children and 3 grand-children.